Soton Research in Marketing - ground breaking research from the Southampton A team

ground breaking research from the Southampton A team

A forum for communication and information exchange on all things related to research in marketing at the University of Southampton

What is the ‘Marketing at University of Southampton’ brand?

We're about 'Evidence-based Marketing'.

To promote real evidence (not hunch) based marketing decision making we focus on data, technology and value-driven marketing. We do this by researching the following areas:
- CRM / CEM
- data management / marketing analytics
- customer insight
- online marketing / Web 2.0
- Value proposition
- Value-for-money marketing / marketing metrics

This is our take on the new DNA of Marketing.

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Notes

Marketing articles

Finding it hard to find and then organise important marketing articles....?

The research group will soon have a common database of marketing articles, organised by specific topic, in Endnote.

Watch this space...

Created by Paul Harrigan Dec 10, 2008 at 1:56pm. Last updated by Paul Harrigan Dec 10, 2008.

What's going on...

Please add any brief headline news you want to share (good or bad cos if it's the latter maybe someone else can help!) about journal, conference or anything else research-related here.

See discussions in 'Forum' for more detailed info.

Created by Paul Harrigan Dec 8, 2008 at 10:21am. Last updated by Paul Harrigan Dec 8, 2008.